InfoWorld: Social networking targets the enterprise: December 15, 2003: By Ephraim Schwartz: Applications. A good and concise article about the connection between social networking software and CRM. Highlights some of the current conversation I’ve had with my client about what CRM is really about — the contacts and connections among individuals at different levels in the company, and situational awareness about “last contact” made, and so on.

Schwartz also raises the persistent question of traction — when the novelty fades, how much will people really want to share about their contacts?