Business Blogs: A Practical Guide is out
Over at Gennova last Friday, we had a preview of Business Blogs: A Practical Guide, by Bill Ives and Amanda Watlington. Since I met Bill about a year ago, I’ve been learning a tremendous amount about the world of blogs and continue to get truly practical advice about blogging (I don’t take it all, but it all makes very much sense). He’s teamed with Amanda, whose expertise in search and marketing have combined into what looks like a blockbuster of content.
They decided to self-publish, an adventure in itself in this new media world. I wish them both the best in this endeavor; I know how much work they’ve put into it and know that they are focusing on helping individuals and business understand how to truly use blogs for knowledge management, marketing, and corporate connectedness.