Cynthia Typaldos (previously familiar to me as the author of the 12 Principles of Civilization, current morphed into the 12 Principles of Collaboration) is currently the President and Founder of the Software Product Marketing (SPM) eGroup, a network-based organization that connects software marketing professionals. Cynthia’s done a great job of describing how her company is based on the strength of weak ties (and a great introduction to the concept and science while she was at it!) on her site. See SPM and the Strength of Weak Ties. [Thanks to Mark Bonchek for tipping me to this!]